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Interface Design

UPI Payment Journey Rework

A checkout redesign built around UPI and guided by real drop-off data, with every payment failure and retry path designed on purpose.

12 working days₹20,999 incl. GST7 deliverables
Overview

What this service covers

In India, buyers usually leave checkout because of the flow, not the price: a UPI prompt that gets no reply, a form demanding a landline number, an error message that says nothing useful. We add tracking where it is missing, find the exact step where shoppers give up and redesign the journey around how Indian customers prefer to pay, with UPI placed first. Every payment method gets designed states for pending, failure, time-out and retry, so a single declined attempt does not lose the order. This service covers analysis and design; your developers build from the specifications, and a split-test plan measures the result.

Deliverables

What you receive

  • A step-by-step funnel analysis of where your current checkout loses buyers
  • A redesigned flow that places UPI before other payment methods
  • A shorter form with autofill and the right mobile keyboard for each field
  • Designed states for pending, failure, time-out and retry on each payment method
  • Trust signals placed where shoppers tend to pause
  • Design files with developer specifications
  • A short split-test plan to measure impact after launch
How it runs

The work in 4 stages

  1. Stage 1: Track

    We review your analytics and add missing event tracking.

  2. Stage 2: Pinpoint

    Drop-off steps are found and linked to specific interface problems.

  3. Stage 3: Redraw

    The checkout is redesigned, covering every payment failure route.

  4. Stage 4: Ready for launch

    Specifications are finalised and the plan for measuring results is agreed.

Fit and inputs

Who it suits, and what we need from you

Ideal for

  • Online shops with strong traffic but weak conversion
  • Subscription businesses losing sign-ups at the payment step
  • Anyone whose checkout was built once and never revisited

What we need from you

  • Access to analytics and a test account that reaches the payment step
  • Your payment gateway and the payment methods you accept
  • Rules from finance, tax or compliance that the design must follow

You share these through the brief on your order page after checkout.

Why it helps

What changes for your team

  • Fewer abandoned carts at the step losing you the most sales
  • A failed payment gets a second chance rather than ending the session
  • A clear way to measure whether the redesign made a difference
Questions

Questions about this service

This service covers analysis and design only. Development can be quoted separately, or your own developers can work from the specifications.

The major Indian and international gateways are covered. The design approach holds whichever provider you use.

We do not quote a figure, since outcomes vary with your audience, volume of visitors and current performance. A baseline is recorded before launch, so the effect is measured rather than guessed.

This is a remote service: nothing is shipped physically, and the work is delivered into systems you control. See delivery and handover and refunds and cancellation for the full terms.

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